Frequently Asked Questions

“What the Faqs” covers all the questions and queries that we’ve gotten repetitively from our clients and friends regarding both, DMW and digital marketing.


“As marketers, we should be changing the mantra from always be closing to always be helping.” – Jonathan Lister

What sorts of businesses do you work with?

We have experience with and work with businesses of all sizes, from local companies and start-ups to national and multinational brands. We have experience of working with companies in all sorts of sectors, from software companies and insurers to local offline stores and photographers.

How much do you charge?

All our projects are completely bespoke, so it is difficult to give exact figures. Rather than having a minimum amount, we adjust our strategies, volume of work and timescales based on the available budget.

We can also adjust the approach we take depending on how much involvement our clients have. If you are happy to implement suggestions yourself (after a proper explanation), it will reduce the overall project cost.

Furthermore, if you have a service we may have use for, we are happy to trade skills if possible.

How will you report and how do we know what you'll be working on?

At DMW, we like to keep our clients up-to-date. We send monthly reports outlining performance, as well as work completed and upcoming work. In addition, we will also show you how to use Analytics and set up appropriate dashboards so you can keep track of performance yourselves.

We also provide action lists detailing all the areas we believe need working on, with appropriate due dates.

If that isn’t enough, we also will be in regular contact and if possible will spend time in your office working alongside you (just joking).

How will we be able to contact you?

We don’t do account managers at DMW, all our clients have our direct contact details, including phone (landline and mobile), email and social networking accounts. What’s more, we can arrange regular calls and visits to make sure you’re always up-to-date with the project.

What is digital marketing?

Digital marketing is a bit of a catch-all phrase to cover all the services we offer. There are likely all sorts of definitions, but in our particular case it covers anything based online. This includes:

Search Engine Optimisation

Search Engine Marketing

Conversion Rate Optimisation and Analytics

Content Creation and Marketing

Social Media Marketing and Optimisation

Online Reputation Management

Email Marketing

Marketing Automation

Mobile Marketing

What is SEO?

SEO stands for search engine optimisation, and while there are many detailed explanations, the best one we can think of is “making things appear higher in Google (or any other search engine)”. In our case, we also break SEO into on-site and off-site SEO.

On-site SEO works on things on your own site that will help search engines understand what you do and find all the pages on your site.

Off-site SEO is concerned with creating links back to your site in order to help demonstrate relevance and popularity to Google.

It is obviously more technical than that, but we reckon these are good summaries.

Why do you always talk about Google, there are other search engines?

In the majority of countries in the world Google has the highest search engine market share. This is especially true in the India, where its market share is regularly over 90% of all search traffic to sites. As a result, we tend to spend most of our time working on optimising sites for Google.

Luckily though, a lot of the tactics we use will have a similar effect in the other search engines.

If we work in countries in which other search engines are dominant, we will tailor our approach to make sure you get the best possible results.

What is PPC?

PPC stands for pay-per-click, and is a phrase used to describe the paid advertising model available to companies on sites such as Google (the results at the right or top of the normal search results). The name comes from the fact you only pay for the advertising when someone clicks on it.

It is commonly used to refer to Google AdWords, but could equally describe Bing Advertising, Facebook Advertising, Twitter Advertising, LinkedIn  Advertising, Instagram Advertising, Remarketing or any other kind of online advertising where you pay per click.

Do you only use Google AdWords?

While the majority of our PPC clients will make use of AdWords, it is not the only advertising platform and certainly isn’t always the most effective. At Digital Marketing Works – DMW, we also have experience using all sorts of PPC services, such as Facebook Advertising, LinkedIn Advertising and Paid Stumbles, to name a few.

We will help you find the correct advertising platform for what you’re trying to achieve.

Appearing at the top of Google is all about money isn't it?

Contrary to popular belief, ranking first in Google has nothing to do with money! Put simply, you can’t pay to be first. While large marketing budgets help when it comes to SEO, as you can do more, it doesn’t guarantee results. More specialist smaller sites or sites creating great content can often outrank bigger companies.

All the search engines do offer paid advertising models, where you can pay to appear higher in the paid results, but these have no impact on the natural search results.

What is content marketing?

Content marketing is a strategic marketing technique that aligns business and consumer information needs with relevant content. Content can act as a means to attract, engage and convert a specific targeted audience. From blogging and social media to white papers and eBooks, marketers use a variety of content marketing tactics to consistently inform and persuade their customers–without trying to sell them something outright.

Content marketing can be used by small organisations and large companies. With so many different tactics, businesses of all sizes can tailor a mix that works for their product, their audience and the resources they have available.

What is local SEO?

Local SEO focuses on achieving results in location-based searches, for example, “restaurant in Delhi”. These types of searches are becoming a lot more frequent and often result in a map being displayed in the search results. There are some very specific tactics that can be employed to affect performance in the location-based search results.

Do you do social media?

In a word, Yes! However, we generally only act as consultants, as it is much more effective if internal teams are used to speak on behalf of a company. This is because internal teams will be much more familiar with the company, products, tone and customers.

At DMW, we will happily give training, come up with topics or promotions or find the best social channel for a client to use.

Do you have minimum lengths contracts?

While we do use contracts and we like to have long-term projects in place, we are happy to work on short-term or even rolling project based contracts. We generally prefer to have longer agreements in place, as it helps us with long-term planning for both our projects (we can use tactics that may take a couple of months to implement, but will give much better results), as well as making sure we always have enough staff to cover all our clients effectively.

Do you stop work as soon as all the budget is used each month?

At Digital Marketing Works – DMW we are passionate about what we do, the results we want and the service we give our clients. On occasion, and as long as we have the time free, this means that we may get carried away and overwork for our clients. The great news is that we never charge for this, as we are doing it because we want to!

There are some times where if we are at a critical point of a project we may also transfer time from future months (if required) or contact a client to see if they want to add additional budget. At no time will we be watching the clock and downing tools as soon as the time is up. If we mistakenly underestimate the time required, that is our fault not yours and we will complete the work anyway!

What are your payment terms?

We work in two models: retainer and project based. If we’re working on a retainer model, we invoice the monthly retainer cost to our clients at the beginning of the month. However, when we work on project-based models, we charge 50% of total costs upfront which we use to implement tools and budget for ads.

We always agree payment in advance of a project being started, and any changes in budget will be fully communicated and agreed in writing in advance.

Can we come and see your offices?

You are more than welcome to come and see our offices, or come and spend some time working with us on your project if you need to. We chose our offices for function rather than the fact that they are pretty, so please don’t expect Google surroundings (although they are quirky)!

How long will it take to see results?

This is another tough question, as all projects are different and timescales may often be out of our control (for example, a client’s developer may have no time to work on our recommendations). Our stock answer is that within the first 60 days from the start of the projects, most, if not all, clients will have seen a noticeable improvement.

At DMW, we always like to sort at least some quick win items first so that the project starts to pay for itself almost immediately, so most clients start to results quicker than that.